It seems like the rivalry between Beyoncé and Kim Kardashian goes deeper than we thought. According to various sources, Beyoncé has actually forbidden Blue Ivy from ever interacting with or befriending Kim Kardashian’s daughter, North. Despite the fact that their dads, Jay-Z and Kanye, are close and were once inseparable, fans expected Blue and North to naturally become best friends. But it seems there’s always been an underlying competition between the two, even though they’re just kids. Many believe this is because Beyoncé sees Blue as being on a different level than North and holds her to a higher standard.
So, why does Beyoncé feel this way? And did Kim really embarrass herself by trying too hard to set up a playdate for Blue and North? Let’s dive in.
“There have always been rumors about tension between Beyoncé and, you know, Kim Kardashian. But that’s just not true.”
There’s been talk for a while now about Beyoncé not being too fond of Kim Kardashian, and some even claim that Beyoncé has made a conscious effort to keep her distance from Kim. To understand where it all started, let’s go back to 2012 when Kanye West and Kim Kardashian started dating. Fans noticed a shift in Kanye’s friendship with Jay-Z, leading to speculation that they weren’t as close as they used to be. The situation worsened when a source told Life In Style magazine that Kim was eager to outshine Beyoncé and Jay-Z as a power couple, closely monitoring Beyoncé’s success. According to the source, “Kim wants to outdo Beyoncé in everything. She and Kanye want to be a bigger power couple than Beyoncé and Jay-Z.”
Kim, however, denied any bad blood and praised Beyoncé as one of the sweetest people she’s ever met. “All those rumors about Beyoncé not liking me? Totally untrue. She’s honestly one of the nicest people I’ve ever come across. I don’t know where these rumors come from.”
Despite Kim and Beyoncé being seen dancing together at Kanye and Jay-Z’s concert in London during their Watch the Throne tour, it was all for show according to an eyewitness. They barely interacted and kept their distance the whole time, with Beyoncé only acknowledging Kim towards the end of the concert.

Things turned sour when Beyoncé ignored Kim at the BET Awards. But the real blow came when Beyoncé bailed on attending Kim and Kanye’s wedding last minute, despite earlier promises. Initially citing a family emergency, Beyoncé later posted vacation selfies on the same day, contradicting her excuse. Kim felt deeply hurt and publicly criticized Beyoncé. A source close to the Kardashians revealed, “Kim has had enough. Beyoncé’s absence at the wedding was a major insult, and Kim won’t let it slide without a public apology.” Unfortunately, that apology never came.
In an attempt to patch things up, Kim went all out and sent Beyoncé her Contour kit in a luxurious gold box worth $150,000 when Beyoncé gave birth to her twins. However, Beyoncé reportedly didn’t even bother opening the gift and instead handed it out to hospital staff. Ouch!
So, what’s the deal with Beyoncé not wanting Blue to hang out with North? Well, it seems Beyoncé isn’t exactly thrilled about how Kim Kardashian raises North. She’s worried North’s behavior might rub off on Blue in a negative way. Beyoncé sees North as a bit spoiled and lacking manners, used to getting everything handed to her on a silver platter. Fans have noticed the differences in behavior between Blue and North, despite them both being from wealthy, famous families.
It’s not just speculation, though. North recently caused a stir online when she blocked a fan’s attempt to take her photo in Japan. Plus, there are criticisms about Kim not reining in North’s sometimes mean behavior, even towards her own mom. People are urging Kim to prioritize mental health checks for her family, not just her friends.
Kim has also been called out for allegedly exploiting North and not protecting her from the paparazzi. But behind the scenes, Beyoncé has been working hard to promote Blue’s talents. Just 48 hours after Blue was born in 2012, her vocals were featured in Jay-Z’s song “Glory,” making her the youngest person ever to chart on Billboard. Blue’s accomplishments kept coming, like when her audiobook “Hair Love” sold out in minutes. And in 2021, at just nine years old, Blue won a Grammy for her vocals on Beyoncé’s “Brown Skin Girl,” making her the second youngest Grammy winner ever.
Many fans have been curious why Blue and North, the daughters of once-close friends, haven’t had a chance to play together. Kanye West, in the heat of a passionate rant during his Saint Pablo tour, claimed that Beyoncé and Jay-Z stopped their kids from hanging out due to his fallout with Jay-Z. “You wanna know how I’m feeling? Come by the house. Bring the kid. It’s about a house, like we brothers, let’s sit down. I can’t take this, bro,” he vented. “Our kids ain’t never played together.”

The situation got messier when insiders close to the Carters confirmed Kanye’s words, hinting that Beyoncé’s distaste for Kim Kardashian was the root cause. This apparent dislike has kept Blue and North apart. Beyoncé, wanting to shield Blue from the media frenzy, has reportedly been grooming her for stardom in secret. That’s why fans speculated when Blue made a surprise appearance on the Renaissance tour; it seemed like Beyoncé was prepping her for the limelight, maybe even to be the next big thing.
But in true Kardashian fashion, Kim isn’t letting Blue take the lead without a fight. She’s been quietly building North’s social media presence, filming TikToks and arranging fun interactions with celebrities like Ice Spice and Mariah Carey. Kim’s even filed trademarks for North’s own skincare line and toy brand, seemingly gearing up to make her the next big mogul. Given the Kardashian family’s knack for business, it’s not hard to imagine North becoming wildly successful. Some insiders close to Kim even suggest that this is all part of a grand plan to make North the next big star of the family, possibly even surpassing her older sister, Kylie Jenner, in fame and fortune.
Many fans have been noticing Beyoncé featuring her daughter Blue Ivy more prominently lately. Blue used to stay relatively out of the public eye, but now she’s appeared in commercials with her parents and danced alongside Beyoncé during her Renaissance tour, which has sparked quite a bit of chatter among fans. People have been taking to social media to share their thoughts. Some applaud Beyoncé for being protective of her kids, like one fan who said, “I admire Beyoncé for keeping her kids away from the spotlight. She’s a true mom who shields her children from the pressures of social media.” But others have criticized both Beyoncé and Kim Kardashian for seemingly exploiting their daughters. They point out that Blue has been involved in ads, onstage with Beyoncé, and even won a Grammy for a song featuring her, raising questions about how much is too much exposure for a child.
Now, onto the gossip: Could Blue and North, Kim’s daughter, potentially become friends? And what’s the deal with the rumored tension between Beyoncé and Kim? I’d love to hear your thoughts in the comments section.